The End of “Post and Pray” Hiring: The Talent Pipeline Being Forged by METAL and LaborUp

The United States manufacturing sector isn’t just facing a worker shortage; it is dealing with a systemic failure in talent acquisition.  

As an industry, we pour millions of dollars into world-class technical training, yet when it comes time for those skilled individuals to enter the workforce, we rely on the passive, outdated “post and pray” approach of general job boards. The industry passively hopes that emerging professionals will somehow stumble into the right roles. 

METAL, led byIACMI – The Composites Institute®, and funded by theDepartment of War’s Office of Industrial Base Policy,was built to revitalize American manufacturing through hands-on trainingin casting and forging. 

Through K-12 workshops and university bootcamps, METAL introduces students and career seekers to modern metalcasting and forging careers. Participants can complete METAL’s free online training before attending immersive, in-person bootcamps led by professional metallurgists and manufacturing experts. 

Earlier this year, METAL partnered with hiring platform Laborup. Through AI-powered technology, Laborup connects manufacturers with vetted, skilled workers five to ten times faster than traditional staffing agencies.

Students wearing protective gear pour molten metal into a mold.

Laborup Founder Simba Jonga attended the METAL Bootcamp at Ohio State.

  

Trades professionals can start by creating a free profile and speaking their job history and skills into the app. Laborup’s voice AI takes it from there, generating a resume and job profile recruiters can quickly evaluate. Once a profile is complete, the app begins matching workers with manufacturing opportunities aligned with their experience, skills and wage expectations. 

Since partnering with METAL, Laborup Founder and CEO Simba Jonga and Market Development Manager Cambrie Cook have had the chance to experience METAL bootcamps first-hand.  

“We’ve been at Ohio State and UAB [University of Alabama at Birmingham] engaging with the students, showing them the platform, showing them that these careers do exist and setting them up with interviews,” says Jonga. 

Capturing Talent on the Training Floor 

LaborUp is not just another digital job board filled with noise and unqualified spam. It is a specialized, targeted career network built exclusively for the trades and industrial sectors. The platform cuts through the clutter, serving everyone from curious high schoolers discovering metalworking to highly skilled veterans approaching retirement. 

A METAL ball cap, medallion, and anvil.

METAL Bootcamp attendees create brass medallions.

The integration of Laborup into METAL bootcamps is a game-changer for the training-to-career pipeline. At the tail end of the program, students are guided through the platform, assisted in building their digital professional profiles, and educated on the diverse manufacturing career opportunities waiting for them outside the classroom.  

By engaging with METAL graduates early through LaborUp, companies have the unique opportunity to present their value propositions beyond the paycheck. Employers can highlight their company culture, career advancement pathways, and organizational mission.  

Getting in front of these students early builds brand loyalty and a deeper connection to the company’s vision, creating employees who are invested in long-term growth rather than short-term financial leaps. Thanks to the METAL Credly certification, employers know they’re getting trained and ready candidates.  

A Strategy for Every Demographic 

At the recent late-May bootcamp attended by Jonga at The Ohio State University, the participants were largely degree-track college students focused on metallurgical engineering. By capturing these individuals right as their hands-on training concluded, this partnership handed employers a direct, exclusive line to highly educated, immediate-impact talent ready to deploy. 

Conversely, at the University of Alabama at Birmingham (UAB) bootcamp attended by Cook, a much younger crowd of 15- and 16-year-olds were exploring the trades. Engaging with high schoolers might not solve a manufacturer’s immediate hiring quota for next Tuesday, but it accomplishes something far more critical: it secures the industry’s future pipeline.  

By capturing their interest now, we are showing these students that the trades offer lucrative, high-tech, and engaging career paths before they are pressured into alternative educational routes. 

A group of students pose wearing camo Laborup ball caps.

Laborup’s Cambrie Cook attended the METAL Bootcamp at the University of Alabama at Birmingham.

Fixing a Broken Recruiting Model 

For regional and national manufacturers, the traditional hiring model is broken. When employers use general job boards, they are forced to sift through hundreds of irrelevant applications. Laborup fixes this by enabling our METAL graduates to self-report their verified bootcamp credentials directly on their profiles. Employers no longer have to guess whether a candidate has hands-on metallurgical experience; the proof is built in, giving hiring managers instant access to a screened network of verified talent. 

More importantly, this early access is the most effective weapon regional manufacturers have against massive aerospace, defense, and automotive giants. In high-density industrial corridors, independent manufacturers are competing for the exact same specialized talent pool as globally recognized corporations. If independent manufacturers wait for highly trained graduates to hit the open market, the competition devolves into a bidding war they are likely to lose. A graduate choosing a job based purely on a one-dollar-per-hour premium is a massive flight risk. 

The Future of Manufacturing Acquisition 

The momentum generated by these initial pilot bootcamps featuring Laborup is just the beginning.  

“We were able to talk about careers and expose them [campers] to what these jobs look like,” said Jonga. “They sign up for the platform and give us feedback on what they’re looking for.” 

The METAL team and Laborup are currently analyzing early data to track sign-ups, interview rates, and job placements, and are continually refining the bootcamp-to-work experience. 

The future of manufacturing relies on capturing highly skilled talent and aggressively guiding it into the workforce. Through this targeted, collaborative approach, METAL and Laborup are proving that when you actively connect the training floor to the industry floor, everybody wins. 

 

From Bootcamp to Career: How METAL and Laborup are Rebuilding America’s Manufacturing Workforce

METAL, led by IACMI – The Composites Institute®, and funded by the Department of War’s IBAS Program, was built to revitalize American manufacturing through hands-on training. Now, in a new partnership with hiring platform Laborup, METAL is connecting aspiring metal workers with the jobs forging America’s future. 

For anyone eager to build a high-energy, high-impact career with real earning potential, there’s no shortage of opportunity in metal manufacturing. It’s exciting work that rewards precision, grit and problem-solving — and America needs more people ready to step into it.

As President Donald Trump’s National Security Strategy pushes to rebuild America’s industrial base, manufacturing demand is rising fast. At the same time, Baby Boomers are retiring at record rates, leaving critical workforce gaps across the metal industry. By 2033, nearly 4 million manufacturing jobs could be available nationwide.  

Manufacturers need to hire — fast. Yet workforce shortages and ineffective recruiting are slowing efforts to fill the jobs that the nation’s supply chain and armed forces directly depend on. 

Together, METAL and Laborup, creator of the artificial intelligence (AI) software empowering America’s most critical workforce needs, are closing the employment gap by training future metal workers and helping manufacturers connect with skilled talent faster. 

Step 1: Train the Next Generation of Metal Workers

Jonga, a tech entrepreneur and chemical engineer, said his first time in a foundry felt surreal. The blasts of heat, sparks and piles of newly formed metal reminded him of his time working on an oil rig. 

“You know the feeling you have when you’re standing in front of an ocean? You feel small. Being in a foundry almost feels the same,” Jonga said. “Once you’re in the industry, there’s no leaving. This thing happens to you when you experience and see that.” 

Jonga has also experienced the frustrations and pitfalls of working for manufacturers short on skilled trades people. Million dollar projects halt or fall behind, not because teams can’t hire engineers, but because they struggle to find qualified metalcasters, machinists, welders and fabricators. 

“Even now, as we work with companies doing critical work for our military, the government and in energy, they don’t have a shortage of work. It’s a shortage of people,” he explained. 

But how do you get skilled trades people in the foundry door? Welcome them in. 

Through K-12 workshops and university bootcamps, METAL introduces students and career seekers to modern metalcasting and forging careers. Participants can complete METAL’s free online training before attending immersive, in-person bootcamps led by professional metallurgists and manufacturing experts across the country. 

For nearly a week, bootcamp participants gain hands-on experience in sand casting design and pouring processes. The trainees pound sand into molds, learn CAD software, pour molten metal, and machine finished parts. Participants leave with their own metal creations, foundational metalcasting and forging skills, and a clearer picture of promising careers in aerospace, automotive and defense manufacturing.   

High school student Yash Babar said the bootcamp introduced him to careers in foundry operations, quality testing, and casting production that he didn’t know existed before.  

“It gave me a ton of exposure,” Babar said about the bootcamp. “It showed me that I don’t have to have a desk job when I grow up. I could be doing something with my hands, I could be creating something. It opened up a new perspective.”

As more than half of Millennials (63%) and Gen Z (65%) worry about AI eliminating jobs, apprenticeships and skills-based trades are becoming more attractive to younger workers. 

“The public is on high alert,” said Dr. Vasileios Maroulas, Director of AI Tennessee. “Technological innovation and workforce demands are now outpacing the size of our workforce and the average worker’s skill set.”

Jonga believes AI should help workers access opportunity — not replace them.  

“Frankly, there’s millions of job openings in manufacturing, so there’s a lot to be done,” Jonga said. “AI is how we can amplify people and get them in the best role for them.”

Now, thanks to Laborup, bootcamp participants won’t just leave METAL’s training with new skills and potential. They’ll also have direct access to a tool and resources designed to help them launch careers in manufacturing. 

Step 2: Turn Training Into Real Career Opportunities 

Billions of people use popular platforms like LinkedIn and Indeed to search for jobs every day. But Jonga said most networking platforms were built for office workers behind computers — not foundry workers operating 2,000°F furnaces or climbing 20-foot molds before a pour.  

Laborup is different. 

Through AI-powered technology, Laborup connects manufacturers with vetted, skilled workers five to ten times faster than traditional staffing agencies. Trades professionals can start by creating a free profile and speaking their job history and skills into the app. Laborup’s voice AI takes it from there, generating a resume and job profile recruiters can quickly evaluate. Once a profile is complete, the app begins matching workers with manufacturing opportunities aligned with their experience, skills and wage expectations.

“We wanted to build something a 65-year-old welder or metal worker can use just as easily as a 17-year-old machinist,” Jonga said. “With Laborup, someone can make a resume from a conversation. We want to make it that simple.” 

Since launching two years ago, Laborup has connected with more than 100,000 skilled workers while helping manufacturers cut hiring costs by more than 50%. According to company data, workers using the platform earn about 30% more in their next role on average. 

“I was a little skeptical at first, but wow was I wrong,” a senior CNC machinist from Oak Ridge, Tennessee said about Laborup. “The platform itself is easy to use, but also the people behind it are easy to reach and help you along the way. It’s awesome to see something built for us.”

A maintenance machinist from Knoxville, Tennessee added, “Finding high-paying manufacturing jobs is hard. Laborup is making it easy and putting us workers first.”

Laborup also offers in-app career coaching and interview preparation. Jonga said his team works with companies from small machine shops to Fortune 500s to better understand the technical and soft skills companies look for in manufacturing hires. Looking ahead, he hopes to use video and virtual reality to give workers a firsthand look inside modern foundries. 

“How can we bring the career resources that a person on Vanderbilt’s campus or University of Tennessee’s campus has to a worker in rural Pennsylvania?” Jonga asked. “AI really breaks down the barriers for this workforce to interact, but also for training and career prep.”

Step 3: Help Modern Manufacturers Hire Faster and Smarter 

Manufacturers are embracing Laborup, too, noticing the app’s top talent. 

When aerospace and defense manufacturer Oak Ridge Tool-Engineering (ORT-E) needed a better way to hire qualified machinists and engineers, President Steve Mullins decided to try Laborup. The app’s speed, convenience and rigorous applicant screening process helped ORT-E reduce staffing costs while identifying candidates more likely to stay long-term.  

“By the time Laborup sends me someone, I already know they’re a good fit,” Mullins said. “I’d be afraid to tell my competitors about Laborup. They’d get an edge on me.”  

With METAL, Jonga said Laborup is greasing America’s metal manufacturing pipeline — helping trained bootcamp participants move from the classroom into high-demand manufacturing careers. 

“At the end of the day, we want to create more skilled workers and revitalize metal working,” Jonga said. “But it will take everyone — training programs, the government, employers and platforms like ours — to make this work and achieve everything the U.S. wants to achieve.”

Ready to forge a new career? Start METAL’s free online training and visit our events page to attend the next METAL bootcamp or workshop near you. 

Create your Laborup profile today by downloading the app in the Apple Store or on Google Play